Agree what your business should stand for.
Give your team a clearer view of who you serve, why customers should choose you and how the brand should express that difference. Our Brand Workshop turns those decisions into a useful brief for the work ahead.
When the brand needs a clearer direction
A growing business can outgrow the way it describes itself. Different teams may tell different stories, a new offer may stretch the existing identity or a proposed rebrand may raise questions that design alone cannot answer.
The workshop brings those questions into one structured discussion. We work through the customer, the offer, the alternatives and the experience the business wants to be known for.
Work from evidence and informed judgement
Preparation establishes the context, existing material and questions the group needs to resolve. During the session, participants compare assumptions, examine the reasons customers buy and identify the strengths the business can credibly build around.
We turn that discussion into positioning and messaging principles that can guide the people creating communications and delivering the customer experience.
A full day with the people who shape the brand
The standard format is a full day for 5 to 15 participants. Include the people responsible for business direction, customer understanding, sales, marketing and the experience customers receive.
The most useful group combines decision-making responsibility with first-hand knowledge. We agree preparation and participation around the business and the decisions required.
A blueprint for the next stage
The workshop produces a brand blueprint, messaging principles, touchpoint priorities and a brief for the next stage of work. These outputs help your team evaluate ideas and communicate with designers, writers, agencies and other providers.
Where further customer research or testing is needed, the next-stage brief identifies it. The group leaves with a clearer direction and a practical basis for moving forward.
Carry the direction into the finished work
Chase & Marshal can help translate the blueprint into brand identity, copy, creative and digital delivery. The All Things Dog and QR Track projects show how positioning and visual decisions can connect with a wider platform and customer experience.
You can also use the workshop outputs with your existing team or agency.
Support beyond the session
Marketing consulting can clarify customer and market priorities that inform the workshop's brand direction.
Questions answered
Is this suitable before a rebrand?
Yes. It helps establish the strategic decisions the new identity needs to express. It is also useful when the existing identity can remain but the positioning, message or customer experience needs work.
Will we receive a new logo during the workshop?
The workshop produces the brand direction and brief. Logo design and wider identity development are a subsequent delivery stage, which we can help plan and provide.
What should we prepare?
Useful material includes the current offer, brand assets, customer information, sales feedback and examples of messages that work or create confusion. We agree the preparation with you.
How do we arrange the session?
Tell us the reason for the workshop, the people likely to attend and your timeframe. We will establish the preparation, delivery arrangements and fee.
Related
Give your next brand decision a clearer foundation.
Tell us what is changing in the business and where the current brand is falling short. We can plan a session around the decisions you need to make.
Discuss your brand workshop.
Tell us what you need to achieve and what is already in place. A short outline is enough to begin.