Spark - Ignite Creativity in Your Business

Creativity isn’t a talent -> it’s a skill. And like any skill, it can be sharpened, strengthened, and unleashed to drive meaningful innovation. Developed by Nardus Oelofse in collaboration with Dr. Rouxelle de Villiers, this book distills the science of creativity and the art of innovation into practical tools you can apply immediately. Whether you’re an entrepreneur, strategist, or leader.

Inside, you’ll discover:

🔥 Proven techniques to unlock your creative potential
🚀 Innovation frameworks used by top businesses
🧠 Cognitive strategies to enhance problem-solving
💡 Practical exercises to turn ideas into impact

Below is a Review from Dr Philip Dennet MMgt, PhD, FHEA

“Spark is a delightfully practical book grounded in well-established theory and presented in an actionable format. I particularly liked the range of practical exercises, including a creative test that would be useful to give to my students to give them an appreciation of the importance of creative thinking.The book demonstrates the importance of both divergent and convergent thinking in developing creative intelligence – proficiency in both is critical to take a creative idea and turn it into economic and/or cultural value.The book ends with ‘a year of creative thinking’ which recognises that a creative mindset takes time to fully develop and provides the reader with a different activity each week for a year.I highly recommend Spark to Executives and Professors who want to champion creativity in their organisations.”