
Unlock Innovation by Rethinking the Customer Journey
Creativity isn't just about coming up with ideas; it’s about solving real business challenges in ways that are practical, impactful, and profitable. This course takes a hands-on, experience-driven approach to creativity, helping participants rethink customer interactions to unlock new opportunities.
What You’ll Gain
By the end of this course, participants will: ✅ Master Creative Problem-Solving – Develop a structured approach to applying creativity to real-world business challenges. ✅ Redesign Customer Experiences – Learn to empathize with customers, identify pain points, and turn frustrations into opportunities. ✅ Drive Business Growth Through Creativity – Discover how customer-focused innovation leads to increased loyalty, higher revenue, and long-term success. This course isn’t about abstract ideas; it’s about actionable creativity that delivers measurable business results.
Why Customer Experience?
Customer experience is the foundation of every successful business. It’s what differentiates thriving companies from those struggling to retain customers. We focus on customer experience because: 📈 It Directly Impacts Profitability – A well-designed customer journey increases sales, repeat business, and brand loyalty. 🌍 It’s Relevant Across Every Industry – No matter your business, improving customer experience creates meaningful, lasting value. 🎨 It’s the Perfect Playground for Creativity – Solving customer frustrations allows for both practical and imaginative solutions. 🚀 It Delivers Tangible Outcomes – Unlike abstract creativity, improving customer experience results in immediate, visible impact.
We teach by doing
This course isn’t a lecture. It’s an immersive, hands-on experience where participants solve a real-world challenge using structured creative methods. We will use a real world example to train your brain to think differently. 🔹 We’ll break down the experience step by step – identifying emotional and functional pain points. 🔹 We’ll reframe the problem – shifting from frustration to innovation. 🔹 We’ll prototype real solutions – turning ideas into actionable business opportunities. This won't just be a case study analysis; the skills learned here will apply to any business challenge you face.
Who should take this course?
🚀 Business Leaders & Entrepreneurs – Looking to drive innovation and customer loyalty. 🎯 Marketing & Customer Experience Professionals – Seeking fresh, creative ways to engage customers. 💡 Teams That Want to Innovate – Perfect for businesses wanting to foster a culture of problem-solving. No creative background? No problem. This course is designed for anyone looking to unlock their creative potential in a business context.
Course Structure
🛠 Session 1: Understanding the Problem
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Identify hidden challenges within customer interactions.
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Explore how emotions and expectations shape experiences.
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Learn to recognize pain points and missed opportunities in your business.
💡 Session 2: Unlocking Creative Solutions
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Develop a structured approach to solving business challenges.
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Learn how to generate and refine ideas that drive real impact.
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Discover how creativity can be used as a profit-driving tool.
🛠 Session 3: Bringing Ideas to Life
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Learn how to test and validate concepts before implementation.
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Work through practical exercises that translate creativity into action.
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Bridge the gap between ideation and execution in a business setting.
💡 Session 4: Turning Creativity into Business Strategy
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Present and refine solutions with peer and expert feedback.
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Learn how to implement creativity as a business growth strategy.
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Leave with a clear action plan for applying these techniques in your business.
Course Information
The course is structured to be taught over a two day period. Our first public event will be in March this year. With private group training available at any time.
Public Training Event
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Dates
Cost
$ 1495 + GST per person
Groups of
Six to Ten
$ 1235 + GST per person
Groups of
Eleven to Twenty
$ 1125 + GST per person
Larger Groups
Please enquire